Strategic Planning Director

Bob Friedman is the Strategic Planning Director at Target 10 and is proud to be celebrating 10 years at the agency. He brings a unique combination of deep LGBTQ consumer and market insights with extensive general market strategic planning and research expertise. He works across the portfolio of brands at Target 10 and helps lead business development.

Bob’s work exemplifies what we do best at Target 10 – building brand love between LGBTQ consumers and our clients. He is keenly attuned to the important nuances that exist within the LGBTQ audience and finds the meaningful commonalities with general market.  His work at the agency has included, but is not limited to, Tylenol, HBO, Anheuser-Busch and Starwood Hotels & Resorts.

Prior to Target 10, Bob worked at Deutsch, Bozell and Saatchi & Saatchi. Brand experience includes Bank of America, Bausch & Lomb, Ray-Ban Eyewear, Johnson & Johnson, Bristol-Myers Squibb and The Andrew Jergens Company. His work has contributed to both Effie and Ogilvy awards.

Bob is actively involved with Family Equality Council,  Broadway Care/Equity Fights AIDS and his son’s public school. A native New Yorker, he has the distinction of attending the same high school as Account Director Matt Wagner – though a few years apart :). He lives in Maplewood NJ with his husband and their old son.