Inside The Medicine Cabinet

11 August 2015,   By

At Target 10, we work on a number of grooming and beauty brands and find the interplay between sexual orientation, gender, and product/brand choice fascinating. We’ve noticed that gay men tend to feel less restrictive when it comes to choosing products they like – for example, skin care that is marketed towards women. This led us to inquire about grooming habits. We asked gay men and straight women to track product usage over 3 days and the results were nothing short of peeking in the proverbial medicine cabinet!



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