Expert LGBTQ+ insights, strategies, content, social, research, activation, cultural engagement...
Our Services
A key fact: nearly 10% of the US population and 1 in 4 Gen Z identify as LGBTQ+, reflecting a large and rapidly growing consumer segment. The LGBTQ+ population is projected to reach 39 million adults in the U.S. by the end of this year, with a collective buying power of $1.7 trillion. These numbers underscore the need for brands to go beyond token gestures and embrace consistent, authentic representation year-round to drive sales while building trust and loyalty.
With nearly 25 years of expertise, Target 10 connects brands with vibrant and dynamic queer communities. We apply deep LGBTQ+ consumer insights and cultural intelligence to craft strategies, marketing, and creative that resonate authentically—demonstrating to LGBTQ+ consumers that your brand “gets it and gets me.”
Creating meaningful growth in the LGBTQ+ segment requires more than traditional tactics. It takes expertise, connections, and creativity—all of which Target 10 delivers. By studying this diverse and complex community daily, we move beyond our personal experiences to deeply understand the insights, desires, struggles, and aspirations of all its segments. This enables us to give clients a comprehensive and well-rounded view of their LGBTQ+ consumer target, resulting in marketing strategies that truly connect.
Get smart on the segment
Gain a deep understanding of the LGBTQ+ market and how to apply best practices for authentic engagement.
Identify high-opportunity audiences
Determine which LGBTQ+ segments offer the greatest potential for growth and connection.
Mine insights & build strategy
Leverage deep cultural intelligence and competency to create informed, impactful strategies.
Create big ideas
Generate creative platforms and bold concepts designed to inspire and engage LGBTQ+ audiences and that often extend to generate market.
Break through with award-winning plans
Build and implement smart, insight-based and highly creative plans that resonate with LGBTQ+ consumers with authenticity and cultural fluency.
Collaborate inclusively
Work seamlessly with our clients’ general market agenciesto ensure campaigns are inclusive and cohesive.
Produce content
Create authentic content to tell your brand’s story through a queer lens by passing the mic to influential queer folk that live into the spirit of your brand’s purpose
Bridge marketing & corporate functions
Identify and amplify connections between marketing efforts and related corporate priorities internally and externally for greater alignment and impact.
