LGBTQ+ insights, strategies, content, social, research, activation, cultural engagement...

and more.

Our Services

A key fact: nearly 10% of the US population and 1 in 4 Gen Z identify as LGBTQ+, reflecting a large and rapidly growing consumer segment. The LGBTQ+ population is projected to reach 39 million adults in the U.S. by the end of this year, with a collective buying power of $1.7 trillion. These numbers underscore the need for brands to go beyond token gestures and embrace consistent, authentic representation year-round to drive sales while building trust and loyalty.

With nearly 25 years of expertise, Target 10 connects brands with vibrant and dynamic queer communities. We apply deep LGBTQ+ consumer insights and cultural intelligence to craft strategies, marketing, and creative that resonate authentically—demonstrating to LGBTQ+ consumers that your brand “gets it and gets me.”

Creating meaningful growth in the LGBTQ+ segment requires more than traditional tactics. It takes expertise, connections, and creativity—all of which Target 10 delivers. By studying this diverse and complex community daily, we move beyond our personal experiences to deeply understand the insights, desires, struggles, and aspirations of all its segments. This enables us to give clients a comprehensive and well-rounded view of their LGBTQ+ consumer target, resulting in marketing strategies that truly connect.

We help brands...

Get smart on the segment

Gain a deep understanding of the LGBTQ+ market and how to apply best practices for authentic engagement.

Identify high-opportunity audiences

Determine which LGBTQ+ segments offer the greatest potential for growth and connection.

Mine insights & build strategy

Leverage deep cultural intelligence and competency to create informed, impactful strategies.

Create big ideas

Generate creative platforms and bold concepts designed to inspire and engage LGBTQ+ audiences and that often extend to generate market.

Break through with award-winning plans

Build and implement smart, insight-based and highly creative plans that resonate with LGBTQ+ consumers with authenticity and cultural fluency.

Collaborate inclusively

Work seamlessly with our clients’ general market agenciesto ensure campaigns are inclusive and cohesive.

Produce content

Create authentic content to tell your brand’s story through a queer lens by passing the mic to influential queer folk that live into the spirit of your brand’s purpose

Bridge marketing & corporate functions

Identify and amplify connections between marketing efforts and related corporate priorities internally and externally for greater alignment and impact.

T10 Insights: Unlocking LGBTQ+ Consumer Growth

T10 Insights from Target 10 provides brands with leading-edge, culturally fluent LGBTQ+ qualitative and quantitative research that unlocks powerful insights and growth opportunities.

Our work has never been more vital to brand growth. LGBTQ+ identification has tripled in the last 12 years, with nearly 1 in 4 Gen Z and 14% of Millennials now identifying as queer. That’s tens of millions of adult LGBTQ+ consumers who over-index vs. general market in many categories when it comes to usage and consumption such as personal care, pets, finance, travel, entertainment and more. For marketers, access to queer consumer insights that unlock growth is no longer optional, it’s essential.

T10 Insights brings 20+ years of dedicated LGBTQ+ experience. We “get” the nuances that matter, speak the language of your consumers and help brands address what they know they don’t know.

Our Services Include:

Moderation and facilitation
Culturally competent research design, methodology and implementation - both qualitative and quantitative
Category landscape, opportunity assessments, and insights mining
Social listening, community pulse tracking and local market analyses
Brand strategy recommendations
LGBTQ+ culture forward reports
Seamless integration with internal market research and brand teams
Flexible, scalable scopes to meet your needs

Creator & Influencer Strategy: Built, Not Bought

Working with LGBTQ+ creators is a cornerstone of how Target 10 helps brands show up authentically. Our creator partnerships aren't sourced through platforms or bulk buys—they're built through long-standing, one-to-one relationships within the community. That foundation allows us to match the right voices to the right moments, collaborating in ways that feel natural, not transactional.

Our approach is tailored but disciplined. We start with brand objectives and target audiences, then research, vet, and curate talent across the social and cultural landscape. We engage creators directly—shaping partnerships that reflect their voice, their audience, and our clients' goals—resulting in work that feels personal, credible, and culturally fluent.

Because these relationships are rooted in trust and ongoing collaboration, we're able to structure partnerships more efficiently—often delivering stronger value than traditional influencer models built on standardized rates and intermediaries. We prioritize broad, thoughtful representation across identities and lived experiences, while consistently identifying the voices shaping what's next in queer culture.

Brand content resonates because it's developed with creators, not prescribed to them—and performance follows, consistently exceeding general market benchmarks across engagement, reach, and overall effectiveness.

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Talent curation & matching
- Hand-selected creators based on voice, cultural relevance, and brand alignment
- Rigorous vetting across content history, partnerships, and potential risks
- A mix of established and emerging voices across platforms and communities
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Creator relations & management
- Customized creator strategies aligned to campaign and business goals
- Direct collaboration and negotiation—no middle layers
- Seamless coordination across creators, clients, and agency partners
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Content & campaign execution
- Creator-led content developed in their own voice, with brand messaging woven in naturally
- Integrated campaigns across social, digital, and experiential touchpoints
- Measurement, reporting, and optimization to drive continuous improvement

Experiential & Community Activation: Ecosystems That Connect

Target 10 designs LGBTQ+ experiential marketing and event activations that place brands into LGBTQ+ spaces with purpose and credibility. We design integrated ecosystems where live activation, creators, content, and community partnerships work together—driving both immediate engagement and long-term brand equity. Our approach is grounded in real knowledge of the spaces and culture, so brands show up in ways that feel additive, not intrusive.

Whether activating at Pride, festivals, sporting events, nightlife, or more intimate community settings, we meet audiences where they are with experiences that reflect how they live, connect, and celebrate. From large-scale sponsorships to targeted local activations, we create moments that are culturally relevant, operationally efficient, and extend well beyond the physical footprint—fueling content, conversation, and continued engagement across channels.

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Experience strategy & design
- Development of experiential platforms aligned to brand and business objectives
- Identification of high-impact cultural moments, events, and community touchpoints
- Concepting of immersive, differentiated experiences within queer spaces
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Partnerships & execution
- Strategic partnerships with LGBTQ+ organizations, events, and cultural leaders
- Integration of creators, media, and content capture into experience design
- End-to-end event production, logistics, and on-the-ground management
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Amplification & content integration
- Content capture and storytelling designed to extend the life of the experience
- Social and digital amplification connecting IRL and online engagement
- Measurement and optimization to assess impact, reach, and return

T10 Health: Where Culture Meets Care

T10 Health from Target 10 is a specialized offering that blends deep health and wellness fluency with more than 20 years of LGBTQ+ marketing expertise. We help brands navigate the complex, deeply personal landscape of LGBTQ+ health through intelligence-led strategic counsel and culturally competent, impact-driven consumer engagement.

Whether you’re looking to deepen understanding of LGBTQ+ health needs or develop strategic messaging across the care journey, we meet you where you are. From uncovering nuanced insights that drive patient behavior to branded content and big-picture strategy, we help brands show up with clarity and cultural fluency—across sexual wellness, oncology, diagnostics, and more. We’ve supported leading teams across categories including HIV prevention and treatment, GLP-1s, weight management, mental health, sleep, pain, intimacy, reproductive health, and beyond.

Our services integrate real-world community insight, advisory expertise, and a deep respect for the intersection of culture, care, and equity. We offer:

Insight & Intelligence

Culturally fluent, empathy-based LGBTQ+ qualitative and quantitative research (A&Us, segmentation, message testing, concept validation)
Landscape analyses and opportunity mapping
Social listening, community pulse tracking, and local market reporting

Strategy & Positioning

Brand strategy and positioning rooted in patient experience and health equity
LGBTQ+ health equity consultation and cross-functional team education
Strategic collaboration with general market agency partners to ensure consistency and authenticity across touchpoints

Community & Advocacy

Community relations and strategic health advocacy partnerships
Stakeholder identification and advisory board development
Community-based patient engagement and localized activations (e.g., immersive fieldwork, on-the-ground brand experiences)

Campaigns & Execution