Our Story
For nearly 25 years, Target 10 has been at the forefront of LGBTQ+ marketing. Established in 2002 as one of the first agencies focused exclusively on the LGBTQ+ consumer segment, we’ve grown into the “go-to” experts for top-tier brands across a wide range of industries. Proudly independent, minority-owned, and award-winning, we are certified by the National LGBTQ+ Chamber of Commerce and a founding member of the ANA’s Alliance for Inclusive & Multicultural Marketing.
We specialize in the intersection of brand, advocacy, and community. Our work drives business growth for our clients, connects LGBTQ+ consumers with products and services that reflect and respect their lives, and fosters meaningful, lasting relationships. We’re passionate about creating authentic engagement between brands and one of the most vibrant and dynamic communities in America. Interested in partnering with us? Let's connect.
Our Team
The professionals at Target 10 bring unparalleled expertise to LGBTQ+ consumer marketing. We go beyond personal lived experiences to deeply study and understand queer consumers, staying ahead of trends and exploring beyond the usual approaches.
Combining strategic precision, creative ingenuity, and industry-recognized thought leadership, our team sets the standard for impactful, authentic work. With extensive experience in strategy, creative, and account management, we provide invaluable partnership to clients navigating their LGBTQ+ journey.
Known for producing award-winning campaigns, we are also celebrated for our collaborative approach—working seamlessly with inter-agency teams and sharing insights with leading general market agencies.
Meet our team below!
Matt Tumminello (he/him)
Matt Tumminello is founder and president of Target 10, one of the first and only agencies to specialize in LGBTQ+ consumers. He is a leading voice in LGBTQ+ marketing and advertising, advising clients on how to build authentic, long-lasting relationships with members of the community and grow their business. Matt frequently speaks on queer culture, representation and visibility and he uses his position to elevate and build equity for LGBTQ+ people and communities.
Matt has led LGBTQ+ work for some of the world’s best-known companies including Johnson & Johnson, Pepsi, HBO, Hasbro and Netflix and his agency has been recognized through a number of industry awards including ADCOLOR, REGGIE, EFFIE, ANA Multicultural, Hermes Creative and GLAAD Amplifier. He is a proud founding member of the ANA’s Alliance for Inclusive and Multicultural Marketing, working to harness the power of the marketing and advertising to advance inclusion and representation for all.
Matt Wagner (he/him)
As VP of Client Services at Target 10, Matt is a leader in LGBTQ+ marketing and strategy, with over 17 years of experience helping top global brands connect authentically with queer consumers. Matt leads innovative initiatives that deliver award-winning results across industries including pharma, CPG, personal care, entertainment, and food & beverage.
At the heart of Matt’s work is a consultative approach, aligning insights, strategy, and execution to help clients forge meaningful and lasting connections with LGBTQ+ audiences. From driving market education to fostering cross-functional DEI collaborations, his expertise ensures brands go beyond outreach to build true authenticity.
Beyond his role at Target 10, Matt is a recognized industry leader, frequently sharing insights on queer trends and category innovations through panels, speaking engagements, and collaborations with organizations like the ANA’s Alliance for Inclusive and Multicultural Marketing. He also serves on the Leadership Council for Callen-Lorde Community Health Center, advancing its mission of inclusive care for LGBTQ+ communities.
Justin Weinzierl (he/him)
Justin Weinzierl is Target 10’s Account Director and has been with the agency since early 2022, but has been an ongoing partner with the T10 team since 2015. On top of his uplifting laughter, he brings smart thinking and creativity to every meeting, collaborating with teams to develop strategic ideas and approaches that evolve into award-winning creative campaigns that produce the kinds of results our clients love.
His portfolio includes large, Fortune 500 brands to smaller consumer brands that are eager to make a splash, including General Mills, Best Buy, Allergan Facial Aesthetics and Dry Eye, Janssen HIV Pharmaceuticals, Saputo Cheese, Columbia Fruit, and Universal Beauty Products.
Justin lives in Chicago, IL with his husband, Michael, and happy-go-lucky dog, Loki. On top of queer topics, you can chat with Justin about anything but especially anything related in travel, music, scuba diving, and the latest episode of RuPaul’s Drag Race.
Kylie Rubin (she/her)
Kylie Rubin is Target 10's Account Supervisor. A maestro of both strategic insight and creative innovation, Kylie orchestrates intricate marketing endeavors with grace, her project management finesse unmatched. Her solid dedication to client satisfaction infuses her work with a touch of magic, turning challenges into opportunities that she conquers with an infectious smile.
Kylie's repertoire holds a wealth of experience sculpted through national advertising campaigns and marketing crusades for prominent CPG brands like Mountain Dew, Snuggle, and Lay's. Her fingerprints grace the canvas of success stories, weaving narratives that resonate and captivate with identified audiences.
Nestled in the heart of Orlando, FL, Kylie shares her life with her partner, Ian. Amidst the bustling rhythm of her professional journey, she finds joy within the enchanting realms of Disney World, a theme park aficionado with an insatiable wanderlust for exploring new horizons.
At Target 10, Kylie joins a chorus of voices committed to carving out authentic connections within the LGBTQ+ community. Just as a conductor shapes symphonies, Kylie harmonizes her passions, skills, and dreams to compose marketing experiences that leave indelible marks on hearts and brands alike.
Bob Friedman (he/him)
Bob Friedman is the Strategic Planning Director at Target 10 and has proudly been with the agency since 2005. He brings a unique combination of deep LGBTQ+ consumer and market insights with extensive general market strategic planning and research expertise. He works across the portfolio of brands at Target 10 and helps lead business development.
Bob’s work exemplifies what we do best at Target 10 – building brand love between LGBTQ+ consumers and our clients. He is keenly attuned to the important nuances that exist within the LGBTQ+ audience and finds the meaningful commonalities with general market. His work at the agency has included, but is not limited to, Tylenol, HBO, Anheuser-Busch and Starwood Hotels & Resorts.
Prior to Target 10, Bob worked at Deutsch, Bozell and Saatchi & Saatchi. Brand experience includes Bank of America, Bausch & Lomb, Ray-Ban Eyewear, Johnson & Johnson, Bristol-Myers Squibb and The Andrew Jergens Company. His work has contributed to both Effie and Ogilvy awards.
Bob is actively involved with Family Equality Council, Broadway Care/Equity Fights AIDS and his son’s public school. A native New Yorker, he has the distinction of attending the same high school as VP Matt Wagner – though a few years apart. He lives in Maplewood, NJ with his husband and their son.
Amanda Elcock (she/her)
Amanda Elcock is Target 10's Finance Manager, steering our financial compass with grace. A New York University alumna with a degree woven from the threads of Creative Writing and East Asian studies, Amanda infuses her financial acumen with a dash of artistic flair, creating an elegant combination of precision and creativity.
Hailing from the vibrant tapestry of Trinidad and Tobago, Amanda now calls the bustling heart of New York City her home, a metropolis that pulses in rhythm with her ambitions. Alongside her resides her daughter, a testament to Amanda's role as a nurturing force both at work and at home.
Beyond the ledgers and balance sheets, Amanda emerges as a published author of fantasy novels, the weaver of worlds in both ink and imagination. Her creative skill extends to both traditional mediums and the digital canvas, where her artistry takes flight. A multifaceted creative spirit, Amanda thrives in the embrace of the written word, the glow of video game screens, and the enchantment of anime worlds.
As Target 10's financial guardian and a wizard of the artistic domain, Amanda crafts a narrative where numbers and creativity play harmoniously. Her story is an embodiment of the agency's essence where diverse passions converge to form a team of brilliance.
