Our Story

A lot has changed in the twenty years since Target 10 opened its doors in 2002 as one of the first-ever LGBTQ+ consumer segment consultancies in the country. In that time, we have boldly grown to become the leading LGBTQ+ marketing agency for top-tier brands, products and services with blue chip clients spanning multiple consumer categories and industries. We are an independent, minority-owned, award-winning agency that is proudly certified with the National LGBTQ+ Chamber of Commerce and a co-founding member of the the ANA’s Alliance for Inclusive & Multicultural Marketing.

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Throughout the incredible growth and evolution of the LGBTQ+ marketplace, one thing that has remained a constant at Target 10; our passion for the intersection of brand, advocacy, communications, community andpurpose-driven engagement where everybody wins. Clients win with insightful, informed and creative ideas that drive their business. LGBTQ+ consumers win with products and services that enhance their lives in a way that is respectful, intelligent and truthful. And the professionals at Target 10 win because we get to do what we love – creating authentic, lasting connections between our clients and the most dynamic and vibrant community in America. Want to learn more? Contact us.

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Our Team

The professionals at Target 10 are experts in LGBTQ+ consumer marketing. We immerse ourselves in the segment and study queer consumers day-in and day-out, beyond our individual lived experiences. Our team remains best-in-class by staying two-steps ahead and going beyond the usual suspects. We are first-class strategists, imaginative and creative thinkers and industry-recognized thought leaders.

We work across a range of disciplines and possess deep experience in three core areas of service: strategy, creative and account management. Clients will tell you that we are invaluable, trusted partners on their LGBTQ+ journey producing award-winning campaigns and authentic engagement. They will also tell you that we have a reputation for amazing collaboration whenever we are working as part of an inter-agency team, generously sharing our knowledge, expertise and insights with world-class general market agencies. Meet us below!

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Matt Tumminello (he/him)

Matt Tumminello is founder and president of Target 10, one of the first and only agencies to specialize in LGBTQ+ consumers. He is a leading voice in LGBTQ+ marketing and advertising, advising clients on how to build authentic, long-lasting relationships with members of the community and grow their business. Matt frequently speaks on queer culture, representation and visibility and he uses his position to elevate and build equity for LGBTQ+ people and communities.

Matt has led LGBTQ+ work for some of the world’s best-known companies including Johnson & Johnson, Pepsi, HBO, Hasbro and Netflix and his agency has been recognized through a number of industry awards including ADCOLOR, REGGIE, EFFIE, ANA Multicultural, Hermes Creative and GLAAD Amplifier. He is a proud founding member of the ANA’s Alliance for Inclusive and Multicultural Marketing, working to harness the power of the marketing and advertising to advance inclusion and representation for all.

Matt Tumminello

Matt Wagner (he/him)

Matt Wagner is Target 10’s Vice President of Client Services. Having joined the agency in 2007, Matt brings highly creative, keenly strategic thinking and deep LGBTQ+ experience to targeted and inclusive brand campaigns. He possesses deep cultural insights that he seamlessly integrates into cross-functional areas such as DEI, corporate social responsibility business resource group leadership for Target 10’s Fortune 50 clients.

A key driver of agency promotion and growth strategies, Matt also routinely participates in panels, roundtables and other share-outs around Target 10’s client partnerships, LGBTQ+ category insights and the state of the industry. Matt also serves on the Communications Committee within the Alliance for Inclusive and Multicultural Marketing, helping plan and execute external strategy for the organization. A Brooklyn native and Columbia University graduate, Matt lives in New York City with his partner, Matt.

Matt Wagner

Justin Weinzierl (he/him)

Justin Weinzierl is Target 10’s Account Director and has been with the agency since early 2022, but has been an ongoing partner with the T10 team since 2015. On top of his uplifting laughter, he brings smart thinking and creativity to every meeting, collaborating with teams to develop strategic ideas and approaches that evolve into creative campaigns that produce the kinds of results our clients love.

His portfolio includes large, Fortune 500 brands to smaller consumer brands that are eager to make a splash, including General Mills, Best Buy, Allergan Facial Aesthetics and Dry Eye, Janssen HIV Pharmaceuticals, Saputo Cheese, Columbia Fruit, and Universal Beauty Products.

Justin lives in Chicago, IL with his fiance, Michael, and happy-go-lucky dog, Loki. On top of queer topics, you can chat with Justin about anything but especially anything related in travel, music, scuba diving, and the latest episode of RuPaul’s Drag Race.

Justin Weinzierl

Kylie Rubin (she/her)

Kylie Rubin is Target 10's Account Supervisor. A maestro of both strategic insight and creative innovation, Kylie orchestrates intricate marketing endeavors with grace, her project management finesse unmatched. Her solid dedication to client satisfaction infuses her work with a touch of magic, turning challenges into opportunities that she conquers with an infectious smile.

Kylie's repertoire holds a wealth of experience sculpted through national advertising campaigns and marketing crusades for prominent CPG brands like Mountain Dew, Snuggle, and Lay's. Her fingerprints grace the canvas of success stories, weaving narratives that resonate and captivate with identified audiences.

Nestled in the heart of Orlando, FL, Kylie shares her life with her partner, Ian. Amidst the bustling rhythm of her professional journey, she finds joy within the enchanting realms of Disney World, a theme park aficionado with an insatiable wanderlust for exploring new horizons.

As Kylie takes her place at Target 10, her story joins a chorus of voices committed to carving out authentic connections within the LGBTQ+ community. Just as a conductor shapes symphonies, Kylie harmonizes her passions, skills, and dreams to compose marketing experiences that leave indelible marks on hearts and brands alike.

Kylie Rubin

Bob Friedman (he/him)

Bob Friedman is the Strategic Planning Director at Target 10 and has proudly been with the agency since 2005. He brings a unique combination of deep LGBTQ+ consumer and market insights with extensive general market strategic planning and research expertise. He works across the portfolio of brands at Target 10 and helps lead business development.

Bob’s work exemplifies what we do best at Target 10 – building brand love between LGBTQ+ consumers and our clients. He is keenly attuned to the important nuances that exist within the LGBTQ+ audience and finds the meaningful commonalities with general market. His work at the agency has included, but is not limited to, Tylenol, HBO, Anheuser-Busch and Starwood Hotels & Resorts.

Prior to Target 10, Bob worked at Deutsch, Bozell and Saatchi & Saatchi. Brand experience includes Bank of America, Bausch & Lomb, Ray-Ban Eyewear, Johnson & Johnson, Bristol-Myers Squibb and The Andrew Jergens Company. His work has contributed to both Effie and Ogilvy awards.

Bob is actively involved with Family Equality Council, Broadway Care/Equity Fights AIDS and his son’s public school. A native New Yorker, he has the distinction of attending the same high school as VP Matt Wagner – though a few years apart. He lives in Maplewood, NJ with his husband and their son.

Bob Friedman

Amanda Elcock (she/her)

Amanda Elcock is Target 10's Finance Manager, steering our financial compass with grace. A New York University alumna with a degree woven from the threads of Creative Writing and East Asian studies, Amanda infuses her financial acumen with a dash of artistic flair, creating an elegant combination of precision and creativity.

Hailing from the vibrant tapestry of Trinidad and Tobago, Amanda now calls the bustling heart of New York City her home, a metropolis that pulses in rhythm with her ambitions. Alongside her resides her daughter, a testament to Amanda's role as a nurturing force both at work and at home.

Beyond the ledgers and balance sheets, Amanda emerges as a published author of fantasy novels, the weaver of worlds in both ink and imagination. Her creative skill extends to both traditional mediums and the digital canvas, where her artistry takes flight. A multifaceted creative spirit, Amanda thrives in the embrace of the written word, the glow of video game screens, and the enchantment of anime worlds.

As Target 10's financial guardian and a wizard of the artistic domain, Amanda crafts a narrative where numbers and creativity play harmoniously. Her story is an embodiment of the agency's essence where diverse passions converge to form a team of brilliance.

Amanda Elcock