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    Photo of a family with two male fathers and their baby. One father has long, red hair pulled into a bun and is sitting in a chair holding the baby. The other father is sitting closely next to them with his arm around the other man. They're both looking at the baby and smiling.
    Tylenol
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    TYLENOL®, once the dominant adult analgesic, went from the category leader to a struggling brand with rapidly declining market share. The brand didn’t just lose consumers’ business – it lost their love.
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    OraQuick
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    Target 10's challenge was to raise brand awareness and promote the product’s unique benefits among gay men, the population most at-risk in the U.S., and do it in a way that stands out from 30+ years of messaging in the fight against HIV, much of which looks and feels the same.
    Group of diverse people posing in front of a vibrant CARE WITH PRIDE® booth showcasing Kenvue brands like Aveeno, Neutrogena, and Tylenol at an LGBTQ+ event. The colorful display highlights LGBTQ+ marketing efforts, emphasizing brand support for the community through inclusive events and advocacy initiatives.
    Care With Pride
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    Longtime client Kenvue challenged Target 10 to develop and execute a strategic LGBTQ+ marketing plan with an internal team of J&J executives that would build a strong, authentic relationship between the company and the LGBTQ+ community while driving sales and supporting the company’s diversity initiatives.
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    HBO
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    Target 10 was asked to develop HBO’s strategic approach to LGBTQ+ consumers, a priority segment for the network.
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    Starwood
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    Over six months, Target 10 dug deep into the consumer, brand, and category to develop a strategic platform for Starwood and its nine hotel brands.
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